Ultimate Foodie

Today there were big goings on in bucolic Sedro-Woolley, Washington as people came out from as far as Seattle to meet, shake hands with and get pictures with Captain Phil Harris of the wildly successful Discovery Channel reality series The Deadliest Catch and his son Josh as they released their new Deadliest Brew coffee line.

The crowd was out in force at Food Pavilion as over 150 people showed up to buy and try the new coffee line featuring flavors like Midnight Sunrise (dark Italian roast), 24/7, In the Trough, The Deck Hand Blend and Greenhorn Blend. Curiously, there was a lot of Greenhorn Blend left on the shelves while the Midnight Sunrise and 24/7 blends were flying off the shelves to their fate at the hand of “sharpies” wielded by Josh and Phil.

Phil looked good - but he indicated that he definitely wasn’t feeling 100% yet.

I got the chance to try a sample of the Midnight Sunrise blend and it was definitely a dark roasted coffee. It was heavy on the richness, but with a sweet creaminess to it, with full flavor and definitely wasn’t for the Folger’s drinker. It tasted like the kind of Joe you’d make to stay awake on a 48 hour long fishing jag. I loved it.

Late addition: I just got the chance to try the “In the Trough” blend for my morning cup this morning and they have done a nice job with this. The bold taste of a dark roasted coffee, by smooth and not too acidic. It definitely packs a punch, but it’s a really nice cap.

I’m hoping to line up some time with Phil and Josh here in the next couple of weeks to chat about their new venture. I talked to Glenn, their business partner and he indicated that this wasn’t just another celebrity endorsement thing where Phil and sons are signed on to rep a product. They are actually full partners in the business and are behind the brand 100%.

They seemed like really cool guys and the entire crowd got a laugh when with about 25 minutes to go on the signing, and with about 50 people still in line, Josh stood up to ask if anyone would mind terribly if they went outside to have a smoke. I considered taking up smoking for 10 minutes so I could go out and hang with them, but I decided to pass.

You can buy Deadliest Brew Coffee in Food Pavilion stores in Washington State or you can order online at www.deadliestbrew.com