I live in a diverse and gritty area of San Francisco called The Mission. Our fabulous neighborhood is known for its vibrant Latino community, unique artisans, hipsters, tech companies, and great food – from amazing micro coffee roasters (Ritual, Blue Bottle, Four Barrel), to restaurants (Delfina, Range) and other food shops ( Bi-Rite Market, Tartine Bakery) that have all achieved national recognition.
In my mind, then-president Bill Clinton put The Mission on the dining destination map when, in the spring of 2000, he ate at the Slanted Door. The Vietnamese eatery skyrocketed to national acclaim and subsequently became so popular that it moved to a shinier, swankier downtown location. Slanted Door chef/owner Charles Phan has since turned into a celebrity chef. Soon after, The Mission, became the foodie hot spot of San Francisco. And that’s saying something in a city known for great places to eat.
Over the last few months, the entrepreneurial spirit of the foodie community has been in full bloom, here, in The Mission. Â The tough economy has left some talented and creative food industry workers without jobs. While still others have put plans to open up a physical restaurants hold until the economy picks up. All of those factors, combined with the rise of social networks – like Twitter – have a host of chefs taking their food to the streets. These folks are going mobile with carts, converted taco trucks, coolers and bicycles. This means that eating great food is no longer limited to having a sit down meal.
Here are some of those making yummy treats and using Twitter to spread the word about where they will be at any given time (and these are mostly just in my neighborhood of the City. How lucky am I?)
Check out:
@bikebasketpies (rustic pies delivered via bicycle)
@amusebouchesf (aka The Muffin Man)
@boccalane (also known as the Salumi Cycle)
@gobbagobbahey (whoopie pies)
@sfmoomoocakes (homemade ice cream sandwiches)
@cremebruleecart (creme brulee)
@whatthepho (mobile pho truck)
@magiccurrykart (thai curry treats)
@sexysoupcart (organic soups)
@cookiewagsf (homemade cookies and ice cream sandwiches)
@chicharrones (producer of porcine products)
@chezspencergo (a mobile French bistro including escargot on a stick)
@leftcoastsmoke (BBQ)
@libasf (falafel)
@tamalelady (tamales)
@localiciousSF (a variety of gourmet treats)
@urbanectar (refreshing natural drinks)
Then, there are lots of new, cool brick and mortar food establishments in The Mission using Twitter to develop a following and alert diners to daily menus changes, specials, new flavors, etc.
@brokenrecord (BBQ)
@humphryslocombe (gourmet ice cream with crazy flavors like foie gras)
Check out this list of other street food vendors using Twitter in other cities around the U.S.
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Great post Lisa (Bacon Queen) – the grass roots nature of marketing with Twitter and it's obvious mobile tie in make it a perfect tool for street vendors and other restaurants to get the word out on specials, promotions, and new stuff.
It's a two way medium as well so feedback can be exchanged and questions can be answered.